Cracking the Product Demo Code: Lessons From 78 SaaS Demos

This is a guest post I wrote for CXL in 2021.
After my guest post about SaaS pricing pages for mobile screens, I was asked to contribute another case study for CXL. At the time, I was learning what made a SaaS product demo great, so I decided to write down my thoughts.
My research published in this article has been featured on sites like Cleverism, Walnut, Morning Dough, The Spot On Agency, and Speech Silver.